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RESUME

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I am a digital marketing professional with 10+ years of experience in digital communication that entails - Brand & Digital Strategy, Social Media, Creative Tech, Business, Operations, and Project Management. In the past, I have worked with brands such as Pfizer, Glenmark, Viagra, FCA, SonyLIV, Amazon Audible, LYF, Red Bull, TTK Prestige, ITC, Gowardhan, DELL, GoDaddy, VFS, Puma, Bank Muscat, Mahindra, Legrand, to name a few.


Some of my recent experiences

INDEPENDENT CONSULTANT, INDIA

  • Strategic consulting for brand communications and Lead management.

  • Learning and Development of the working team

  • Heading operations for brands and setting up relevant SOPs for the execution team

  • Lead campaign and build for web projects

  • Creating brand voice on social 

  • Collaborating with various teams such as media, tech, and SEO

ASSOCIATE DIRECTOR, MSL,
INDIA

  • Was the agency lead on Viagra’s first, India, communication launch to increase SOV with the Public Awareness campaign - #KeepItReal

  • Led a digital team for a highly ambitious and award-winning campaign for Mahindra Hariyali. With a focus on creative content on social, microsite, Whatsapp, and influencer marketing

  • I was also responsible for managing some of the key accounts with a total value of INR 15 million across categories - Pharma, Online Registry, Digital Audio Entertainment, Visa Processing Services, and CSR

  • Closed businesses with Pfizer for a total portfolio value of INR 7 million while managing a team for Pfizer’s portfolio on Rare Disease Category and the ED division with Viagra 

CLIENT SERVICING DIRECTOR, M21,
OMAN

  • Led website and app development project for the largest global Automotive Dealer Group – Zubair Automotive, in GCC, on digital.

  • Leading the digital strategy for the largest bank in Oman, Bank Muscat, for both the retail bank and their Islamic window

  • As a CSD I was managing a team of 7 to service Zubair Automotive with an annual business size of USD 182K for 8 car brands and other ancillary services. 

  • Digital and communication planning for all business presentations

SKILLS

  • Digital campaigns, launches and end-to-end management

  • Effective brief writing and research

  • Digital strategy and comms planning

  • Understanding of creative tech and  web tech-stack

  • Presentation and negotiation skills

  • Project management, resource management, and budgeting

  • New Business opportunity mining, proposal making and client relationship

  • Communication and people skills 

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