Puma Gear-Up Buddy with Jabong

An innovative swing to a good old video promotion -

An interactive film creates an immersive experience for the viewer and encourages them to interact with the trainers and the brand ambassador with guided navigation. All this with the use of annotation in the video.

A user would navigate various exercises conducted by Chitrangada’s (Brand Ambassador’s) buddies by clicking on any workout - Cross-Fit, Zumba and Running. With every shift in training, the activewear would change too, with information about the products, prompting the viewer to check them out and buy off straight from Jabong (e-commerce) site.

The viewer could navigate between Zumba, Crossfit and Running

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Credit -

Led by: Suvajyoti Ghosh and Amogh Kuthiala

Team: Abhirup Chatterjee, Naruttam Achowe, Puja Mishra and team.