Zubair Automotive Group - Corporate Positioning

An integrated provider of automotive solutions from sedan cars, 4-wheel-drive pickups to luxury SUVs and high-performance sports marques along with one-stop fabrication along with car-body and paint service and pre-owned car division.

Objective: Two-folds

1. Corporate Positioning

The objective was to communicate ZAG as the largest Automotive Group in Oman and an integrated provider of automotive solutions from sedan cars, 4-wheel-drive pickups to luxury SUVs and high-performance sports marques and other ancillary services such as one-stop fabrication along with car-body and paint service (Mega Body Shop), car-rental and pre-owned car division (Sayarti)

Marketing these brands are a number of Zubair subsidiaries, including General Automotive Company, Dhofar Automotive, International Heavy Equipment (IHE), Interparts, and Sayarti - each boasting its own distinct business philosophy and customer focus.

This film was made by Zubair's creative partner that refelcts the buinsess and the brand

2. Launch the updated company site and app with the following aim:

• Show as an integrated business with premium auto brands

• To place itself as a multi-franchise distributor to a car-crazy nation

• To offer scalability by future-proofing for e-commerce

• Keeping customer-centricity at the core of the user experience

Website

Mobile UI

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Credit -

Agency & Business Lead: Rajesh Raman

Led by: Abhirup Chatterjee and Mrunal Mehta

UI/UX Lead: Soumyajit Sarkar